Dhanyaayai Enterprise Private Limited is a dynamic and growing organization, specializing in [industry/sector]. We’re seeking an innovative and data-driven Digital Marketing Specialist to join our team. If you’re passionate about crafting engaging content, driving B2B marketing strategies, and optimizing campaigns through SEO, we’d love to hear from you.
Job Description:
As a Digital Marketing Specialist at Dhanyaayai, you will lead the development and execution of content and SEO strategies designed to enhance our product line visibility and drive B2B engagement. This is a key role in our digital marketing team, requiring creativity, analytical skills, and a deep understanding of B2B marketing.
Key Responsibilities:
Content Creation: Develop high quality, engaging, and SEO-friendly content (blogs, case studies, whitepapers, product descriptions) tailored to B2B audiences.
SEO Management: Implement and optimize SEO strategies to increase organic traffic, keyword rankings, and search engine visibility for our product line.
B2B Strategy: Drive B2B lead generation through targeted marketing campaigns, product promotions, and strategic partnerships.
LinkedIn Strategy & Management: Develop and execute LinkedIn-specific marketing strategies, including creating and managing content, engaging with industry professionals, and optimizing the platform for lead generation and brand visibility.
Social Media Management: Create and manage content across LinkedIn and other B2B channels to grow brand presence.
Email Campaigns: Craft and optimize email-marketing campaigns to engage potential B2B clients and nurture leads.
Data Analysis: Track and analyze performance metrics using tools like Google Analytics, SEMrush, and HubSpot to refine and improve campaign effectiveness.
Qualifications:
Proven experience as a Digital Marketing Specialist, Content Writer, or similar role.
Strong understanding of SEO principles and tools (e.g., Google Analytics, Ahrefs, SEMrush).
Experience in B2B marketing, especially in product line promotion.
Excellent writing, editing, and communication skills.
Proficient in social media management, with a particular focus on LinkedIn for B2B marketing.
Experience with email marketing platforms (e.g., MailChimp, HubSpot) is a plus.
Ability to analyze data and use insights to optimize campaigns.